Grey Ridge Promotion Converts Diners to Pinot Lovers

24 Jan 2018

Grey Ridge Vineyard came to Cavalry to help launch their wine in the Auckland market—a project that started with getting the product into St Heliers’ popular French restaurant, La Fourchette....

Read more

The Majority Report

08 Nov 2017

I’ve never been a sci-fi fan, having no interest in Star Trek, Star Wars or Star anything to be honest. However, I have always had a thing for films that...

Read more

Customer relevancy, erectile dysfunction and the last hot choc

25 Sep 2017

Last week I walked into my favourite café and sang, ‘And now the end is near…’ My favourite café owner laughed, and made my favourite hot chocolate. Drew (he of...

Read more

Would you get a 5 star rating?

22 Aug 2017

How things have changed when it comes to customers reporting on whether they have received good or bad service. Back in the day, if you were unsatisfied with something you...

Read more

What's the story?

10 Jul 2017

The fine art of storytelling… Creating compelling stories According to urban legend (and Wikipedia), Ernest Hemingway while lunching with friends at a restaurant, bet his dining companions ten dollars each that he...

Read more

Have You Got a Plan M?

25 May 2016

It’s pretty much a given that when you run a small to medium-sized business you are expected to fulfil a number of roles. From sales director, to HR manager, IT...

Read more

Stop talking shit

19 Apr 2016

I’ve been wracking my brain for the last few weeks, trying to work out when people started talking rubbish. Speaking words, but not actually saying anything. Did it start with...

Read more

Who do you think you are?

22 Mar 2016

Do you really know what your company stands for? Do you let your clients and customers know exactly what you do? Do you have simple, clear and concise messaging? If...

Read more

SEO - A Lesson in the Dark Arts

24 Feb 2016

I found myself having an after-hours meeting with Ronan Nichol a couple of weeks ago. For those not in the know, Ronan is Cavalry’s SEM and SEO guru. He’s a...

Read more

Sales Promotion is Dead, Long Live Sales Promotion!

02 Dec 2015

Is sales promotion a dying art? Can it survive in the modern world of whizzy technology and gadgetry? Can innovation and creativity at the coal-face still drive sales? You betcha it can!...

Read more