I’ve never been a sci-fi fan, having no interest in Star Trek, Star Wars or Star anything to be honest. However, I have always had a thing for films that...
Last week I walked into my favourite café and sang, ‘And now the end is near…’ My favourite café owner laughed, and made my favourite hot chocolate. Drew (he of...
How things have changed when it comes to customers reporting on whether they have received good or bad service. Back in the day, if you were unsatisfied with something you...
The fine art of storytelling… Creating compelling stories According to urban legend (and Wikipedia), Ernest Hemingway while lunching with friends at a restaurant, bet his dining companions ten dollars each that he...
It’s pretty much a given that when you run a small to medium-sized business you are expected to fulfil a number of roles. From sales director, to HR manager, IT...
I’ve been wracking my brain for the last few weeks, trying to work out when people started talking rubbish. Speaking words, but not actually saying anything. Did it start with...
Do you really know what your company stands for? Do you let your clients and customers know exactly what you do? Do you have simple, clear and concise messaging? If...
I found myself having an after-hours meeting with Ronan Nichol a couple of weeks ago. For those not in the know, Ronan is Cavalry’s SEM and SEO guru. He’s a...
Is sales promotion a dying art? Can it survive in the modern world of whizzy technology and gadgetry? Can innovation and creativity at the coal-face still drive sales? You betcha it can!...
The last ten years has seen a revolution in the world of advertising and communication and there’s still plenty more to come. Back in 2005 major companies worked on the...
