Blog

Customer relevancy, erectile dysfunction and the last hot choc

25 Sep 2017

Last week I walked into my favourite café and sang, ‘And now the end is near…’ My favourite café owner laughed, and made my favourite hot chocolate. Drew (he of...

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Would you get a 5 star rating?

22 Aug 2017

How things have changed when it comes to customers reporting on whether they have received good or bad service. Back in the day, if you were unsatisfied with something you...

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What's the story?

10 Jul 2017

The fine art of storytelling… Creating compelling stories According to urban legend (and Wikipedia), Ernest Hemingway while lunching with friends at a restaurant, bet his dining companions ten dollars each that he...

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Have You Got a Plan M?

25 May 2016

It’s pretty much a given that when you run a small to medium-sized business you are expected to fulfil a number of roles. From sales director, to HR manager, IT...

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Stop talking shit

19 Apr 2016

I’ve been wracking my brain for the last few weeks, trying to work out when people started talking rubbish. Speaking words, but not actually saying anything. Did it start with...

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Who do you think you are?

22 Mar 2016

Do you really know what your company stands for? Do you let your clients and customers know exactly what you do? Do you have simple, clear and concise messaging? If...

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SEO - A Lesson in the Dark Arts

24 Feb 2016

I found myself having an after-hours meeting with Ronan Nichol a couple of weeks ago. For those not in the know, Ronan is Cavalry’s SEM and SEO guru. He’s a...

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Sales Promotion is Dead, Long Live Sales Promotion!

02 Dec 2015

Is sales promotion a dying art? Can it survive in the modern world of whizzy technology and gadgetry? Can innovation and creativity at the coal-face still drive sales? You betcha it can!...

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The times they are a-changin'

29 Oct 2015

The last ten years has seen a revolution in the world of advertising and communication and there’s still plenty more to come. Back in 2005 major companies worked on the...

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Mobile Marketing - It's growing fast

15 Sep 2015

Mobile phones and smart devices are now playing an increasingly large role in our daily lives. I expect most of you will get your daily news updates while on the...

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