Jewellery has always been at the heart of Ellerslie village, and when John & Penny Renell sought to reflect this connection for their family run business, the Ellerslie Jewellers & Engravers brand was reborn. Along with a new brand identity, a number of key brand initiatives such as Milestones (email newsletter programme) and YES! (Your Engagement Setting) were also developed for Ellerslie Jewellers.