B&D Doors comprises of two market-leading garage door brands, Garador and Dominator. Each brand has a distribution network of 30 dealers located throughout New Zealand. Cavalry has worked with B&D's in-house marekting team to provide clear differentiation for each brand and allow them to more effectively co-exist and compete in the same market. With the exact same product to sell, often in the same town, it was crucial that each brand was able to establish a unique value proposition.
Cavalry helped to bring the Dominator brand to life in its product literature by reinforcing how easy the Dominator team makes it to protect your home and assets. The Garador brand has been brought to life through a series of homeowner vignettes, which reinforce the message that in terms of usage and contents, no two Kiwi garages are the same. With a Garador garage door, you can keep ‘it’ safe, regardless of what ‘it’ is.
With two existing websites looking and sounding almost identical, B&D Doors needed to build a new website for each brand - complete with new imagery to reflect the value proposition of each business. More importantly each site needed to be copywritten from scratch to remove duplicate content issues on the existing websites. Copy and content development can often seem like an overwhelming job and if you're not experienced in this area, you may not know where to start. Our in-house copywriter Emily is here to help you bring the unique capabilities of your business to life and take care of the task of telling your brand story, so you can focus on increasing your sales.
With new websites live and a new suite of sales literature for each brand printed, B&D Doors has started to get the word out there through various advertising and promotional activity. Cavalry has helped with billboards for Garador and print ads for Dominator supporting key group housing customers.
“With 70 dealers across New Zealand our in-house marketing team is always busy supporting our stores with new marketing initiatives. Having Cavalry as an extension of our team has allowed us to tackle other significant projects like sales literature redesign, and the development of two websites.”
B&D Doors New Zealand Ltd