Advertising

How we gave this client's social media a face lift...

13 May 2019

  Social Media Management is part of the modern marketing mix and involves ensuring all areas of marketing and promotion are innovatively, uniquely, and genuinely expressed throughout the appropriate social media...

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Go hard or go home – keys to running a successful promotion

11 Mar 2019

Exceptional quality treatments at exceptional value prices is central to The Cosmetic Clinic’s brand. Even so, they often run campaigns offering even better deals to their client base. While their promotions...

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Apparelmaster's 40th Anniversary Conference

28 Feb 2019

I started the week feeling a little worse for wear following our wonderful client Apparelmaster’s 40th Anniversary Conference in Wellington. As they approached this significant birthday, Apparelmaster requested additional support from...

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Grey Ridge Promotion Converts Diners to Pinot Lovers

24 Jan 2019

Grey Ridge Vineyard came to Cavalry to help launch their wine in the Auckland market—a project that started with getting the product into St Heliers’ popular French restaurant, La Fourchette....

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The Majority Report

16 Dec 2018

I’ve never been a sci-fi fan, having no interest in Star Trek, Star Wars or Star anything to be honest. However, I have always had a thing for films that...

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Customer relevancy, erectile dysfunction and the last hot choc

21 Nov 2018

Last week I walked into my favourite café and sang, ‘And now the end is near…’ My favourite café owner laughed, and made my favourite hot chocolate. Drew (he of...

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Would you get a 5 star rating?

05 Nov 2018

How things have changed when it comes to customers reporting on whether they have received good or bad service. Back in the day, if you were unsatisfied with something you...

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What's the story?

01 Oct 2018

The fine art of storytelling… Creating compelling stories According to urban legend (and Wikipedia), Ernest Hemingway while lunching with friends at a restaurant, bet his dining companions ten dollars each that he...

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Have You Got a Plan M?

18 Sep 2018

It’s pretty much a given that when you run a small to medium-sized business you are expected to fulfil a number of roles. From sales director, to HR manager, IT...

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Sales Promotion is Dead, Long Live Sales Promotion!

19 Jul 2018

Is sales promotion a dying art? Can it survive in the modern world of whizzy technology and gadgetry? Can innovation and creativity at the coal-face still drive sales? You betcha it can!...

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