A/B testing (split testing) lets you compare two versions of a web page to see which creative execution performs better. It may be as simple as changing the position of an enquiry form or changing the colour of a call-to-action button – with A/B testing you can test and measure what your website visitors respond to best. The content that gives a better conversion rate, wins! A/B testing can give you concrete evidence on exactly how you should structure your web pages, and this could be the difference between a promotional campaign being a success or mediocre.
Please contact us today to arrange a time to discuss A/B testing for your website.