Content is an integral part of any marketing plan, and brands are now committing more resources than ever to generating it. At Cavalry we love content marketing too – as long as it is meaningful, relevant, compelling and ideally proprietary content. We see too often brands publishing content that isn’t related to their industry, products or customer needs. This is often the result of people scrambling to fill a content gap to ensure a social media post is made. At Cavalry we work with our clients to develop clearly defined, manageable content plans – outlining the content topics we will cover, and when they will be prepared and implemented. Without a content marketing plan, you’ll always be at risk of being in scramble mode with your brand messaging.
Please get in touch with us today to arrange a time to discuss your content marketing plan.