The Cosmetic Clinic engaged Cavalry to be its new outsourced marketing partner at the start of 2018. A key part of the marketing mix that Cavalry now manages for this fast growing franchise brand is its social media on Facebook and Instagram.
A lot of work has gone into re-visiting how the brand executes on both these platforms, and in planning the regular stream of content that is published to excite and engage the many followers of the brand.
In just 12 short months, both platforms have seen over double the number of likes and follows, and brand engagement has gone through the roof. A highlight was a recent 12 Days of Christmas promotion across both Facebook and Instagram, which saw a combined total fan reach of 240,000 and engagement of 30,213. This engagement helped to push a lot of new people through to The Cosmetic Clinic’s website (to discover more about the brand) with an increase in December website traffic of 48%).
Keeping your social media fans engaged takes planning, focus and sharp execution. Talk to Cavalry today of you’d like an obligation free review of your social media performance.