Cavalry was contacted by The Taste Thai Takeaways (Devonport, Auckland) to help take the business to the next level in terms of brand execution. Owner Michael Khuwattanasenee was confident his team had nailed the food side of the business delivering the best Thai takeaways on the North Shore. The current brand, however, did not reflect this quality and so Cavalry was asked to refresh the brand identity and manage the application of the new brand onto all core aspects of the business. This included an exciting facelift for the shop signage and livery, a redesign of the menus, new uniforms, packaging concepts, and website support. The Taste – most than just a Thai takeaways.