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Ultimate Care Group

Having bought an estate of 17 different specialist aged care facilities, Ultimate Care group needed a plan to roll-out a new brand with a consistent look and messaging. With no marketing department, we were asked to manage the task along with the company’s marketing budget. We have ensured consistency across all facilities, from signage and brochures, through to vehicle livery. Other work includes delivering a new website, print advertising, SEO, recruitment videos and intranet development.

Brand Identity





Through a series of workshops, we collaborated with the management team at Ultimate Care Group to define the brand in terms of values and messaging. From this point we developed a new look  for the company, along with the positioning statement ‘We promise to care.’

UCG Website

UCG Brochure

UCG Collateral

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