Marketing

How we gave this client's social media a face lift...

16 Oct 2018

  Social Media Management is part of the modern marketing mix and involves ensuring all areas of marketing and promotion are innovatively, uniquely, and genuinely expressed throughout the appropriate social media...

Read more

Cavalry's guide to inspiring business podcasts

16 Oct 2018

Podcasts have become another avenue for us to get our fix of information and entertainment in this digital age. There’s a podcast for just about every topic in the universe! Here’s...

Read more

Cavalry - Here & ready to help with the heavy lifting

06 Jul 2018

We’ve had a very busy week helping three of our clients put their best foot forward at key industry events.  This meant helping to develop / coordinate conference stands, literature,...

Read more

Go hard or go home – keys to running a successful promotion

01 Jun 2018

Exceptional quality treatments at exceptional value prices is central to The Cosmetic Clinic’s brand. Even so, they often run campaigns offering even better deals to their client base. While their promotions...

Read more

Apparelmaster's 40th Anniversary Conference

25 May 2018

I started the week feeling a little worse for wear following our wonderful client Apparelmaster’s 40th Anniversary Conference in Wellington. As they approached this significant birthday, Apparelmaster requested additional support from...

Read more

Get video content working for you

11 May 2018

It’s been a big week, with a couple of great video shoots for Apparelmaster. It’s always nice to bring a client’s brand story to life with video content, and it’s even...

Read more

Grey Ridge Promotion Converts Diners to Pinot Lovers

24 Jan 2018

Grey Ridge Vineyard came to Cavalry to help launch their wine in the Auckland market—a project that started with getting the product into St Heliers’ popular French restaurant, La Fourchette....

Read more

The Majority Report

08 Nov 2017

I’ve never been a sci-fi fan, having no interest in Star Trek, Star Wars or Star anything to be honest. However, I have always had a thing for films that...

Read more

Customer relevancy, erectile dysfunction and the last hot choc

25 Sep 2017

Last week I walked into my favourite café and sang, ‘And now the end is near…’ My favourite café owner laughed, and made my favourite hot chocolate. Drew (he of...

Read more

Would you get a 5 star rating?

22 Aug 2017

How things have changed when it comes to customers reporting on whether they have received good or bad service. Back in the day, if you were unsatisfied with something you...

Read more