The value of outsourcing your marketing

Are you a small to medium sized business owner who’s struggling to keep on top of your business affairs? Do you find yourself trying to be everything to everyone? Don’t worry, you’re not alone. According to Statistics New Zealand, 97.2 (455,907) percent of all enterprises are SMEs that employee 30.2 (581,540) people. That’s a lot of small business leaders throughout NZ, multi-tasking and working long hours to make sure their company’s continue to trade.

Spread the load

You don’t have to do it all. Never underestimate the power of delegation. There simply aren’t enough hours in the day to accomplish everything you need to. Your to do list probably consists of: payroll, contacting clients/customers, marketing, keeping on top of running costs, personnel issues, finding new business - the list is endless.

Trust in your employees and give them the responsibility for looking after certain areas of the business. This is leadership at its best and instead of feeling like you’re losing control of your empire, you’ll find the experience empowering and one which allows you to get on with the important business of growing your business.

External delegation

Of course there are going to be times when it simply isn’t possible to ask one of your staff to step in. There are always going to be aspects of running the business which require specialist knowledge and expertise. At these times, help is at hand, and the number of SMEs outsourcing is on the rise.

Cavalry managing director Glen Keeley commented, “Our job is to make our client’s job easier. We can focus on all aspects of marketing from strategy and planning right through to implementation, leaving business owners to get on with what they do best.”

Why outsource?

There are many reasons why business owners should consider outsourcing, these include:

- Getting expert advice where you have a knowledge gap
- Cost savings and flexibility – why hire someone in-house and incur another salary when you can buy in expertise as and when you need it?
- Saving time – by externally delegating, your time can be better spent on moving your business forward
- Purchasing power – those that offer support can often save you money because they have special rates with their external suppliers e.g. for websites, print, photography etc.
- Receiving an objective approach – when you’re involved in the day to day running of your business, it’s sometime hard to see the bigger picture and see things from another viewpoint
- Relieving the stress – doing everything yourself can lead to tiredness, burnout or worse. You don’t have to take on the world alone! 

If you need impartial advice and help with marketing your business, then get in touch with the team at Cavalry