Branding

How we gave this client's social media a face lift...

16 Oct 2018

  Social Media Management is part of the modern marketing mix and involves ensuring all areas of marketing and promotion are innovatively, uniquely, and genuinely expressed throughout the appropriate social media...

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Go hard or go home – keys to running a successful promotion

01 Jun 2018

Exceptional quality treatments at exceptional value prices is central to The Cosmetic Clinic’s brand. Even so, they often run campaigns offering even better deals to their client base. While their promotions...

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Apparelmaster's 40th Anniversary Conference

25 May 2018

I started the week feeling a little worse for wear following our wonderful client Apparelmaster’s 40th Anniversary Conference in Wellington. As they approached this significant birthday, Apparelmaster requested additional support from...

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Get video content working for you

11 May 2018

It’s been a big week, with a couple of great video shoots for Apparelmaster. It’s always nice to bring a client’s brand story to life with video content, and it’s even...

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Grey Ridge Promotion Converts Diners to Pinot Lovers

24 Jan 2018

Grey Ridge Vineyard came to Cavalry to help launch their wine in the Auckland market—a project that started with getting the product into St Heliers’ popular French restaurant, La Fourchette....

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Customer relevancy, erectile dysfunction and the last hot choc

25 Sep 2017

Last week I walked into my favourite café and sang, ‘And now the end is near…’ My favourite café owner laughed, and made my favourite hot chocolate. Drew (he of...

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Would you get a 5 star rating?

22 Aug 2017

How things have changed when it comes to customers reporting on whether they have received good or bad service. Back in the day, if you were unsatisfied with something you...

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What's the story?

10 Jul 2017

The fine art of storytelling… Creating compelling stories According to urban legend (and Wikipedia), Ernest Hemingway while lunching with friends at a restaurant, bet his dining companions ten dollars each that he...

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Who do you think you are?

22 Mar 2016

Do you really know what your company stands for? Do you let your clients and customers know exactly what you do? Do you have simple, clear and concise messaging? If...

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SEO - A Lesson in the Dark Arts

24 Feb 2016

I found myself having an after-hours meeting with Ronan Nichol a couple of weeks ago. For those not in the know, Ronan is Cavalry’s SEM and SEO guru. He’s a...

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