Get video content working for you

Wed, 13 Feb 2019

It’s been a big week, with a couple of great video shoots for Apparelmaster.

It’s always nice to bring a client’s brand story to life with video content, and it’s even better when we get the chance to weave in their happy customers telling potential ones how great the experience of the product or service on offer is.

The team at Hirepool were so generous with their time and premises, and really came to the party with enthusiasm for their long-standing relationship with Apparelmaster to help us create some seriously engaging new content.

We think video is a fantastic medium for giving a brand that human face customers respond so readily to. Compelling video content can communicate a huge range of messages about your business beyond product information – your staff, ethos, approach to customer service and what make you unique all really come to life through video.

When produced with your full marketing plan in mind, a single piece of video content can be rolled out across a range of platforms – full-length for your website and YouTube channels, plus cut into bite-sized chunks for social. We’ve seen time and again that if you’re keen to increase social media engagement, video’s a great way to get your audience clicking, sharing and commenting.

If you’d like to chat about how video content could help your brand, give us a shout.


Glen Keeley

Glen Keeley

Managing Director

Glen established Cavalry after holding a number of senior marketing roles in the corporate sector. He has a strong strategic marketing and retail background.