Cavalry back in 'The Loop' with ARI

Cavalry is delighted to be working again with the awesome team at ARI Auckland - who operate The Loop Duty Free at Auckland's International Airport.

We worked with The Loop Duty Free when they first arrived into the New Zealand market, and we helped them with their marketing & design for a number of years. We then helped them become self-sufficient and take most of the design function back in-house, supporting when they had major campign needs such as RWC2017, among many others.

As the Trans-Tasman travel bubble drew closer, we were excited to again get the call up to be 'the cavalry' and help The Loop team get ready to say a heartfelt 'Welcome Back' to the travelling public.  A massive amount was achieved in very little time (about 10 days) and we were ready for the first flights heading out of NZ and coming in from Australia.

ARI Auckland (The Loop Duty Free) kept nearly all of its 100+ team employed during Covid-19 and we reckon that was something that should be celebrated.  Not only did we weave their people into the Welcome Back campaign (uniforms, LED screen cameos) but we also developed a full PR campaign to tell Kiwis what a champion bunch these guys are. Opening day was a long one with Glen running the pass as Media Liaison so the team could get on with doing what they do best - providing travellers with an amazing duty free shopping experience.


Glen Keeley

Glen Keeley

Managing Director

Glen established Cavalry after holding a number of senior marketing roles in the corporate sector. He has a strong strategic marketing and retail background.